Never Underestimate the Importance of a Good Reputation

Remove Rip Off Reports

Remove Rip Off Reports

The millions of dollars spent on Search Engine Optimization (SEO) are a very obvious indication of the importance of an online presence.  It cannot be denied that the number one way people find out about anything these days, is through a Google search. Think about it for a moment. What’s the first thing most people do when they want to find out about someone or something? They Google it. Google gives the opportunity to find out nearly anything about a person or business, from mission statements, to past posts, to customer reviews. Good or bad, it is served up and presented to you in descending order of relevancy. What would someone find if they were to do a search for you?

In the highly competitive and sometimes unscrupulous world of Internet marketing, one person’s bad report or blog can adversely affect another’s initial opinion of you, and thus your chance of doing business.  It doesn’t even matter if these allegations are true or not – one piece of unfortunately placed libel can have deleterious effects on your reputation.

RipOffReports.com
RipOffReports.com is a consumer advocacy website created in 1999 by Ed Magedson, and has quickly become one of the most popular and highly ranked sites on the Internet. In fact, major news networks, newspapers and magazines actively do business with the site to glean interesting consumer advocacy stories to publish. The web-page is also used by lawyers to put together class action lawsuits by connecting disgruntled individuals.  The scope of influence of this site is impressive.

Here’s how it works. Someone registers on the site and then has the ability to post whatever complaints they want. They can even sign up anonymously if they like. As there is no fact checking done on behalf of RipOffReport, there is no way to know if allegations made are accurate.

RipOffReports does have an option for you to rebut allegations made and will document the progression of the resolution.  However, all this does is bring more attention to the negative report, causing it to rank higher in future Google searches.  This is not what you want.

Remove a Ripoffreport

Remove a Ripoffreport

What if This Happened to You?

When someone posts a report on RipOffReports.com about you, Google indexes it and gives it a ranking amongst relevant search results (i.e. Searches made for “Your business RipOff”).  The accused is then given the opportunity to give a rebuttal.  Google re-indexes the web-page, and finds the information has been updated. The fact that it is an active document makes it even more relevant and thus it ranks higher in future Google searches.  The more the article is responded to, the more Google finds it updated, and the more relevant it becomes.
The truth of the matter is that anyone can write anything on RipOffReport at any hour of the day from anywhere. And once posted, the world has access to it – whether true or false! This could be from a disgruntled employee, unreasonable customer, or business/political competitor. Once done, the harm continues to take place- with no reliable means of removing it.

RipOffReport does offer an arbitration service to help you prove that you are innocent. However, this service costs you a “filing fee” of $2000 and does not guarantee results.  Even if you “win” the case, the original post is not removed, but instead an “official” note is added to the top of the report saying that it has been arbitrated in your favor. The irony is that this only makes the post more relevant in future Google searches and rank even higher. Also, there is no guarantee that you will change people’s view of you. For some people, the fact that there was a report at all is enough to affect their opinion of you. This is not money well spent.

A Sound and Reputable Choice
RemoveMyName.com recognizes the importance of a good online reputation. That’s why we offer reputation management services for both the individual and business entity. Instead of giving attention to bogus reports, we simply push them so far down that no-one can be influenced by them. This is done by clearing the first 5 to 15 pages of Google search returns and replacing them with websites and profiles that your company controls.